One of our favorites…

About ten years ago Men’s Journal ran a campaign titled “Live the Interesting Life” with visually driven ads that wonderfully portrayed that life without portraying a particular man or what he looks like. You got the sense that by just … Continue reading →

Adventures in Advertising VI

Welcome back! Adventures in Advertising with rugby in mind is always fun and today we look at a fun campaign for the ITV Player. (online video on demand service accessible though the main ITV website based in the UK). During … Continue reading →

Adventures in Advertising V

Welcome back to Adventures in Advertising with rugby! Land Rover and the English RFU have kept their relationship going for many years now. We are putting on display for you a campaign expressing this partnership that does not go away … Continue reading →

Adventures in Advertising IV

New year, new post. First off, how is everyone doing so far in 2012? We’re happy to still be doing what we love and hope that Bakline finds you or you find Bakline at some point in 2012. Adventures in … Continue reading →

Adventures in Advertising, the Photographer: Ross Brown

Instead of focusing on a round of ads that use rugby as a medium to sell a message, we thought we’d take a closer look at the magic behind the art direction. New Zealander Ross Brown is a magician behind … Continue reading →

Adventures in Advertising Part III

It’s very interesting to see how international brands interpret rugby. Here we have three distinct products. Delivery/Courier services. Alcohol and Transportation. While we get the idea that DHL is involved in sponsoring the sport (and they do in many countries), … Continue reading →

Adventures in Rugby Advertising Pt II

Our series in rugby as a medium in advertising continues…. Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand. Advertising Agency: McCann Erickson Italy Creative Director: Marco Cremona, Gaetano Del Pizzo Art Director: … Continue reading →

Adventures in Rugby Advertising

Rugby as a sport transcends many cultures around the world. It can be interpreted as a force for social change with it’s history, traditions and sportsmanship. It is no surprise that advertising agencies and thinkers alike around the world use … Continue reading →