Breaking records and writing history often require being in the right place at the right time. At their core, these feats are also often targeting what has been seen as impossible—or rather, what just hasn't been done yet. Eliud Kipchoge must understand these concepts all too well, having come just seconds shy of breaking 2 hours in the marathon during Nike's endeavor to perfect the "right place, right time" requirements. Many of us watched, awestruck by his discipline, and understood that Eliud had stepped into a whole world of what is yet to be done. To some in NYC, this sparked the idea of breaking 2 in a whole new way—as a team, with 10 or more people connecting the loops of a track all the way up to 26.2 miles.

With that thought, the BREAKING2NYC experiment was born. The Lost Boys Track Club and Brooklyn Track Club pooled some of New York's fastest runners into a team, and a second group, who came to be known at the Other Guys, followed quickly after. Their mission: a marathon relay of 105.5 laps on a 400 meter track, averaging a rapidfire pace of 4:35 per mile or faster.

We were in the right place at the right time to be a part of such a great event. When asked to join the team of 10 by the captain of the Other Guys, New York Custom PT's own Greg Laraia, we were too excited to stay back.

Both teams were successful in their attempts, setting an unofficial world record on Saturday, June 10, at the East River Park Track. The Lost Boys/Brooklyn TC finished in 1:54:07.36, and the Other Guys clocked in at 1:54:29.37. For us, it was an incredible demonstration of the power of the NYC running community. Moreover, it was a demonstration of how one runner's achievements—in this case, Eliud's—can spark others to seek and achieve what hasn't been done before.

While Eliud may not have broken the physical sub-2 barrier, he did something that is arguably more valuable: he shattered the mental barrier that such a feat was not possible. Perhaps this condition—the belief in what can be done—was the single detail that Nike could not have possibly controlled in its experiment, and perhaps this will push the next person to cross the finish line before the clock strikes 2:00:00.

Below is a chronicle of our day at BREAKING2NYC. 


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Continuing on a tradition we love doing each year, we present the Official 2015 New York Sevens Tournament Tee. Available on game day and whatever tees are left over we sell them exclusively through Bakline. Check 'em out and hope to see you on Randall's Island this year for another stellar sevens tournament!

To learn more about the New York Sevens, click here.


In South Africa the equivalent of our Sports Center in America is their Super Sport. They cover all under the sun there and Bakline friend, fan and TV presenter Elma Smit listed off Dan Carter's highly anticipated autobiography, a Nigel Owens mug and our threads on their Christmas wish list. Thank you Elma, much appreciated!

From New York to New Zealand

September 12, 2015

allblacks   bakline   jacktame   nwa   nzherald   rugby   tvnz  

One evening a tag alerted us to a post involving our All Blacks with Attitude tee. Seems the US Correspondent for TVNZ, Jack Tame was downtown Manhattan and spotted the names of recent iconic All Blacks. No fern. No logo. The names spoke to him and many Kiwi ex pats around the world. The NZ Herald picked up the lifestyle moment and since then, fans prepping for the RWC got their colors just in time!

A Vegas hangover

March 09, 2015

rugby7s   usa7s   usarugby   vegas   vegas7s  

Another rugby Vegas weekend come and gone. Another week spent in one of the busiest and loneliest places on earth. A city that truly doesn't sleep. Sometimes, Las Vegas reminds us New Yorkers that we are mortal with it's 24 hour capitalist drive to make us rich, poor, ecstatic or lost searching for the meaning of the life. Vegas is where the world parties and it's where some of the best rugby is to be had each year. This year was no exception as Fiji triumphed and the American faithful (with the help of the Kenyans and Pacific Islanders) came in force again to ensure the atmosphere at Sam Boyd Stadium was electric. If you haven't been yet, make it a priority. If you're an American contemplating rugby as your new passion, this should help convert you. Fans from all over gather and share the same enthusiasm for the game they love to play and follow. 

After the last whistle, everyone hustles back to the strip to nap through their newly acquired sunburn, continue drinking and put on the fancy clothes to impress and impregnate the town with their colors and spirit. Vegas can make normal people do odd things. Vegas can turn angels into devils and with little guidance from the promoters it isn't hard to find a drink to share with friends or strangers. Again, this year with no exception. 

Following the rugby weekend we Bakliners stayed behind for another week. It was weird - one night you're sharing beers with Todd Clever and the French team and the next you're contemplating the emptiness left when the ruggers hit the airport. It's like when the school year is over and all your dorm mates have left one day early and you're stuck on campus without a soul around. Even the dining staff are off and the dining hall is eerily desolate. Except in Vegas, when the ruggers leave you can always hit up the amazing buffet at Aria hotel and indulge in the crab legs and decadent rice krispie treats.

When the rugby was over the biggest week in fashion retail was to be had all around at what is known as MAGIC. Nothing to do with magic tricks, the week following rugby is where some of the most established clothing brands mix and showcase their latest wears amongst the unknowns (i.e. Bakline!) From Diesel to Obey, Tigerlily to Angry Blossom: an overwhelming amount of talent packed into Mandalay Bay to promote their creations. Normally, this 3 day event is not for the public but it feels like all walks of people come in to see what's new. Promoters, buyers, lawyers, wholesalers, shirt makers and dancers come to hang and see what you're all about. We can say that with confidence that as America's interest in rugby grows, so does the curiosity for it's lifestyle image. Bakline is not just about rugby - we live to play hard and party harder and finding many in Vegas with a similar attitude wasn't hard to find. We are proud to say that Bakline will be available soon in Japan and here in New York in some unexpected places. More to come when it's official. 

Until then, be well friends.

Bakline fans, meet Rich Tu. Rich Tu meets Bakline. One of our latest tees (and favorites) is a collaboration with New York designer and illustrator Rich Tu. No Cure For Rugby has been on our minds for a while, and it … Continue reading

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5th Annual Leonas Lube Wrestling & 2015 Calendar Release Party Facebook Event: Tickets: Calendar Purchase: The Village Lions Rugby Football Club present our 5th annual Lube Wrestling Tournament & Official 2015 Calendar Release Party on Friday, November 14th. Cheer on your favorite … Continue reading

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Just celebrating a fun and highly structured campaign of sophisticated rugby photography ahead of next year’s Rugby World Cup. More from Future Deluxe and photographer Philip Haynes. Respect all. Fear none.  

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The Tall Blacks HAKA.

September 03, 2014

Culture   FIBA   haka   maori   Sports   tall blacks  

If it’s not rugby that helps expose rugby and the haka culture to America, then maybe basketball will. Because if you’ve heard of rugby, there’s a good chance you know the haka. Seeing so many people bewildered or entertained by … Continue reading

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How gridiron possibly came about. When Teddy Roosevelt was playing rugby in the 1870s and NOT gridiron at Harvard the history books have a go that it was Teddy who forced the sports governing bodies to adopt new rules that … Continue reading

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