Adventures in Advertising IV

New year, new post. First off, how is everyone doing so far in 2012?

We’re happy to still be doing what we love and hope that Bakline finds you or you find Bakline at some point in 2012. Adventures in Advertising is a little collection of ads we’ve archived that feature rugby as a concept in marketing products from around the world. So without further adieu…. some curious sevens ads from JWT Dubai who in recent years as taken to rugby as an athletic showcase very much. There’s almost a sandblasted look to the art and reminds us faintly of the campaign Adidas did with body paint impressions on canvas. The copy is a little disjointed, but tries its best to paint a picture of the player’s moment of intensity in a match. Enjoy.

The Times, rugby ad

The Times, rugby ad

The Times, rugby ad

Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Layan Aziz
Copywriter: D V Hari Krishna
Account Head: Prabhakar Iyer
Published: December 2009




Rob
Rob

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