About ten years ago Men’s Journal ran a campaign titled “Live the Interesting Life” with visually driven ads that wonderfully portrayed that life without portraying a particular man or what he looks like. You got the sense that by just looking around the scene of props and characters, this person lived the interesting life! One of the ads “The Funeral” flatters us especially because you’ll never miss the ruggers mourning to the left. We love it! It speaks volumes of rugby as a game that creates close bonds, brotherhood and lasting friendships above all other interesting and traditional sports. Long live rugby.
Creative Director: Carl Loeb
Copywriter: Ryan Blank
Art Director: Michael Plückhahn