March 12, 2012
Welcome back! Adventures in Advertising with rugby in mind is always fun and today we look at a fun campaign for the ITV Player. (online video on demand service accessible though the main ITV website based in the UK). During the RWC, matches were broadcast at obscene hours for us Americans and not as equally, but tough hours for Europe as well. ITV Player also helps fans engage in watching games on the growing medium of digital devices whether it be your phone, tablet or PC at home. We love this campaign more for it’s art direction than concept, but it reminds us of the clean interpretation the sport has that isn’t often depicted here in the States. The quirky and insightful illustrations highlight points that might go through rugby stars (or yours) head during and after the match. It keeps the viewer engaged long enough and perhaps more to come back to when one pleases, hence the value of the product being advertised. The only one here that does not make sense in a series is the South African’s thoughts on the Aus vs Ire match. Oh well, enjoy!