Welcome back to Adventures in Advertising with rugby! Land Rover and the English RFU have kept their relationship going for many years now. We are putting on display for you a campaign expressing this partnership that does not go away because it’s probable that when you think of an ‘ideal’ rugby player, you might think of the same qualities in a vehicle. i.e. The Land Rover. Why? Remember that the Land Rover brand has heritage, technical innovations, tradition, rugged good looks (now refined) and dependability. Wouldn’t the RFU in England want the same traits? Most likely. Enjoy this latest creative bunch from Y&R.