Adventures in Rugby Advertising

Rugby as a sport transcends many cultures around the world. It can be interpreted as a force for social change with it’s history, traditions and sportsmanship. It is no surprise that advertising agencies and thinkers alike around the world use the simple iconography and elements of rugby to market the game, it’s stars and products. Not forgetting the many charities and initiatives that involve teamwork to solve global social issues. The beauty of rugby in advertising also can be recognized worldwide – more so than some of our domestic games here in the States. We’ve decided to start a collection here at Bakline for your enjoyment and perhaps inspiration. The first in a series begins:

Land Rover. Official vehicle of Premier Rugby.

Advertising Agency: Rainey Kelly Campbell Roalfe Y&R, UK
Creatives: Dan Hubert, Amber Casey

The Rugby World Cup Arrives in France.

Advertising Agency : EURO RSCG C&O, Paris, France
Creative Directors: Jerome Galinha, Olivier Moulierac
Art Director: Christophe Faureau
Copywriter: Pascal Charvet
Photographer: Thierry Cron
Released: During the world cup

Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand.

Advertising Agency: McCann Erickson Italy
Creative Director: Marco Cremona, Gaetano Del Pizzo
Art Director: Federico Fanti
Copywriter: Valerio Delle Foglie
Illustrator: Studio Roque
Photographer: Sara Scamarcia
Published: July 2009