The look has been launched and without blinking, we like it. Love, actually. The new primary logo – created by Brooklyn’s own JAY Z retains the shield from its previous iteration, and adds that iconic Brooklyn ‘B’ to the basketball that has been part of every logo since the franchise’s 1967 inception as the Americans. The Dodgers had their lettermark, and the Nets have added another model for the borough to bear. “Brooklyn,” of course, is spelled out below. Nets CEO Brett Yormark called this “the new badge for Brooklyn,” and JAY Z believes the design’s boldness demonstrates confidence in the new direction.
Hand in hand, the branding and style speaks volumes of the simplicity, boldness and character that many create from this great boro steeped in history and diverse traditions.
We just might become basketball fans.