Adventures in Advertising Part III
It’s very interesting to see how international brands interpret rugby. Here we have three distinct products. Delivery/Courier services. Alcohol and Transportation. While we get the idea that DHL is...
Besides not taking advantage of extensive padding, another thing the sport of rugby can’t take advantage of is custom graphics on its equipment. Granted, we ruggers can go nuts on designing a jerse...
UPDATE: Shirt sales will close Monday 3/14/11 With recent events unfolding in Japan, the conditions and challenges are making themselves so painfully apparent that the people of Japan will no doubt...
Message from Paul Gestro the New York Consulate General in NYC:
A non-Government person-finder website has been developed and can be accessed through this link: http://christchurch-2011.person-finder.appspot.com. New Zealand media sites www.stuff.co.nz and www....
Adventures in Rugby Advertising Pt II
Our series in rugby as a medium in advertising continues…. Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand. Advertising Agency: McCann Erickson Italy Creat...
Adventures in Rugby Advertising
Rugby as a sport transcends many cultures around the world. It can be interpreted as a force for social change with it’s history, traditions and sportsmanship. It is no surprise that advertising ag...
Yellow Card USPS – Subbing in UPS
In keeping the lines of communication open between you (the fan and supporter of Bakline) and us, (the agent of change in Rugby fashion), we would like to announce our decision to go with UPS as ou...
Bakline partners with SKRUM in the USA
To elaborate on our travels to London this month, we met with the UK based charity organization, SKRUM. Who aim to give the youth of Swaziland HOPE for the future and for once the freedom of CHOICE...
A simple challenge for rugby fans in the USA is where to find a reliable and one-stop-shop for basic, rugby information. Do you love rugby enough to follow player stats, team rankings and competiti...