80:00 of sheer tension – UPDATED

It’s come and gone in a flash. People are still waking up with sore heads today maybe in a daze over their county’s mere one point victory over the valiant and incredible French who did not have th...

Rugby World Cup Quarter Finals

If you’re a Bok fan, Sunday’s game was a nail biter. If you were an All Black fan, Argentina actually might have worried you for 40 minutes. The skies could not be better for a match in what the Ki...

Wet & Windy Wellington – UPDATED PIC

Kia ora. Welcome to New Zealand. A country so woven with the beloved All Blacks you can’t tell which brand came first, New Zealand the country or the rugby team? Upon arrival in Wellington if you h...

Who fashions the RWC competition

As written by Rugger Blogger: Remember all that fuss in here in NZ just before the tournament started about Adidas’ prcing of this year’s new All Black jersey? It got me to thinking if anyone else ...

No Reins Girl PHOTOGRAPHER

Both in sport and culture, rugby has it’s personalities and dedicated fans. One such personality both dedicated and passionate about the game is not a woman who picked up a rugby ball but her camer...

Adventures in Advertising, the Photographer: Ross Brown

Instead of focusing on a round of ads that use rugby as a medium to sell a message, we thought we’d take a closer look at the magic behind the art direction. New Zealander Ross Brown is a magician ...

Adventures in Advertising Part III

It’s very interesting to see how international brands interpret rugby. Here we have three distinct products. Delivery/Courier services. Alcohol and Transportation. While we get the idea that DHL is...

Wrap your Head Around This!

Besides not taking advantage of extensive padding, another thing the sport of rugby can’t take advantage of is custom graphics on its equipment. Granted, we ruggers can go nuts on designing a jerse...

Remember Christchurch 2.22.11

UPDATE: Shirt sales will close Monday 3/14/11 With recent events unfolding in Japan, the conditions and challenges are making themselves so painfully apparent that the people of Japan will no doubt...

Message from Paul Gestro the New York Consulate General in NYC:

A non-Government person-finder website has been developed and can be accessed through this link: http://christchurch-2011.person-finder.appspot.com. New Zealand media sites www.stuff.co.nz and www....

Adventures in Rugby Advertising Pt II

Our series in rugby as a medium in advertising continues…. Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand. Advertising Agency: McCann Erickson Italy Creat...

Adventures in Rugby Advertising

Rugby as a sport transcends many cultures around the world. It can be interpreted as a force for social change with it’s history, traditions and sportsmanship. It is no surprise that advertising ag...