Cape Fear RFC tap Bakline for Creative Services *UPDATED*

Cape Fear Rugby FC, since being included into the formation of the Championship Cup Series by USA Sevens, LLC, has tapped Bakline Rugby for creative services and apparel sponsorship.

Bakline, Inc., a sportswear and lifestyle company based in Brooklyn, NY has been responsible for the past five years branding and building the NY Rugby 7s Tournament held each November. The NY 7s Tournament is also a participating event in the Championship Cup Series.

Bakline will oversee the development and rebranding of the Cape Fear Rugby Sevens identity, including the souvenir tournament tee shirt. A limited run of shirts will be for sale on for those who cannot participate in the event, held on July 3rd and 4th, 2010 in beautiful Wilmington, North Carolina.

“The aim will be carving out a new identity for the event that embodies the spirit and tradition the club has enjoyed for so many years. We are very excited to have this opportunity to work with Cape Fear and look forward to the results,” says Bakline President, Rob Schnabel.

Beyond design services and apparel, Bakline, Inc — is a company committed to creating social awareness for charitable giving, community service and sustainable environmental practices. Recently launched in association with students at NYU, the ‘Rebuild Haiti’ campaign is designed to raise funds for hygiene packages to be sent to survivors in Haiti where there is much to be done in the post earthquake rebuilding efforts. The campaign is still on going and those interested in this cause can donate and learn more at