Empire GU reveals new brand identity

New York — Empire GU Rugby today introduced a new brand and identity system that sets the visual direction for the Union for years to come. Empire GU officials selected Bakline, Inc. to manage the design services element of the … Continue reading →

The ARC comes to NYC!

Months ago we had a chat with Jed Thian about his idea to bring the Alternative Rugby Commentary here to New York City! If you haven’t heard of Jed yet, visit one of our favorite promotions here and you’ll see what we mean. We had … Continue reading →

Taking Flight Rugby Scholarship Winners!

Congratulations to Darrin Curle and James Saddler! The Taking Flight Rugby Scholarship this year was geared on sending two winners (between ages 16-21) to the Serevi™ Rugbytown Sevens & Camp August 11th, 2012 in Glendale, Colorado! The Scholarship included airfare, hotel, admission … Continue reading →

The roots behind that “logo”.

It’s no secret we’re from New York City. This is a city whose fabric is woven with the talents and styles likened to that of a DNA strand. So many flavors, customs, looks and sounds. Stars are born and others … Continue reading →

Bakline RETURN POLICY. Good for the soul.

General Information about U.S. Based Returns Returns At Bakline, we care very much about customer satisfaction. While we make every effort to provide you with the right product, we understand that certain circumstances may require returns, refunds, or exchanges. If … Continue reading →

We accept PayPal™ – oh yeeeeah.

20% Off this week on all things Bakline

Come and get it.


Hey there- we’re looking for some help. Not exactly in the form of an intern, but not in the sense of a full time employee either. If you’re interested in working with us, have a look at these points and … Continue reading →

Viva Las Vegas Rugby

It’s only been a few days since we returned from the USA Rugby Sevens Tournament in Las Vegas and we can’t wait till next year’s event. Why you ask? Well, this tournament is the premier rugby event in the United … Continue reading →

RUCK SOPA and that other one, PIPA!

“Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.” (Hey, if Google is willing to state this publicly, they must know what they’re talking about.) Take action here. … Continue reading →

If Rugby were an Ocean.

These stunning pictures are captured and designed by Alessandro Puccinelli - scrolling through them, we couldn’t help but imagine what a large scale print of each would look like in a gallery. And secondly, our imagination ran wild and we thought: this … Continue reading →

WOW! New Zealand was amazing. Wait, it’s X-MAS soon?

World Rugby Shop’s holiday catalog displays our SIN BIN tee prominently up top. As expected, this is one of our hottest tees selling at the moment. It was no surprise that it was also a popular item at the NY … Continue reading →