Empire GU reveals new brand identity
New York — Empire GU Rugby today introduced a new brand and identity system that sets the visual direction for the Union for years to come. Empire GU officials selected Bakline, Inc. to manage the ...
It’s summer sevens time and that means extra sweat. It’s also rugby season so mud, blood and cool beers is a given. We’ve carefully designed a Bakline bandana to help you with all the above. Anchor...
Browsing the interwebs for ideas, inspiration or entertainment each day we sometimes come across something that makes us stop in our tracks and simply enjoy. Enter Tyron Louw’s collection of sports...
About ten years ago Men’s Journal ran a campaign titled “Live the Interesting Life” with visually driven ads that wonderfully portrayed that life without portraying a particular man or what he look...
Rugby is a game chock-full of traditions! We started highlighting some of them in our previous post, i.e. handshakes, songs, bus trips, etc. One of our favorite, fashionable traditions is the creat...
Helping to Rebuild Haiti: Update
It wasn’t long ago and among a growing list of devastating earthquakes around the world, Haiti suffered a major one that rattled the towns and spirits of the people. We jumped in with many others o...
We’re proud to release our new collection of tees and accessories for 2013. As we look back on 2012, our new collection of gear comes courtesy of feedback from our fans, rugby players and overseas ...
Wouldn’t you want to live in place where rugby is so prevalent that it becomes a marketing idea to help divert your passionate attention? Of course, this is from New Zealand last year but there are...
Perversion by Logo: Cost of the Soul?
Last year we wrote on the “NASCARization” of the rugby jersey. How in increasing tough economic times for sports franchises, team executives sold more jersey space to the next highest bidder. But a...