Shots from our Spring 2012 Shoot -
To follow our behind-the-scenes shoot in our home town of Brooklyn, here are some still shots from that sweltering day.
Behind the Scenes of Fall Bakline shoot
On a sweltering day in the concrete jungle, we Bakliners teamed up with photographer Doron Gild to shoot our friends and models trying to keep cool in Bakline tops. Which is a little easier to do i...
Having ginga with the Brasilian Seleção. All Black style.
Is it coincidence that the best and most feared football team in the world, the Brazilian national squad share a marketable jersey with that of the most feared rugby team, the New Zealand All Black...
Adventures in Advertising, the Photographer: Ross Brown
Instead of focusing on a round of ads that use rugby as a medium to sell a message, we thought we’d take a closer look at the magic behind the art direction. New Zealander Ross Brown is a magician ...
Adventures in Advertising Part III
It’s very interesting to see how international brands interpret rugby. Here we have three distinct products. Delivery/Courier services. Alcohol and Transportation. While we get the idea that DHL is...
Besides not taking advantage of extensive padding, another thing the sport of rugby can’t take advantage of is custom graphics on its equipment. Granted, we ruggers can go nuts on designing a jerse...
UPDATE: Shirt sales will close Monday 3/14/11 With recent events unfolding in Japan, the conditions and challenges are making themselves so painfully apparent that the people of Japan will no doubt...
Adventures in Rugby Advertising Pt II
Our series in rugby as a medium in advertising continues…. Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand. Advertising Agency: McCann Erickson Italy Creat...
Adventures in Rugby Advertising
Rugby as a sport transcends many cultures around the world. It can be interpreted as a force for social change with it’s history, traditions and sportsmanship. It is no surprise that advertising ag...