You Gotta Keep Up

Caution: NYC

NYC operates at a speed that can be difficult to keep up with. It's not for everyone. New York doesn’t need to shout to make a point. Its sharp edges, fast pace, and unspoken rules say enough. We built this design as a nod to that—drawing on the language of caution signs, hazard tape, and street smarts. Because moving through the city demands more than hustle. It demands awareness.

Straight Cut Top

UltraSoft Tee STR - Caution: NYC

Sale price$40.00

Color: White
Size: L

Why We Print In-House

Telling Our Stories, And Yours

Printing is how we tell stories—ours, and yours. Every piece is printed in our studio, by hand. Each layer of ink adds something: not just color, but intention. The process matters because the outcome matters. It’s not just about what’s on the garment. It’s about who’s wearing it, what they’ve trained for, and what they’re chasing next.

By Hand, By Design

The Craft Behind the Print

We print and customize everything in-house, start to finish. Not just to keep things close, but because this is part of the creative process. Cutting Vinyl. Mixing inks. Burning screens. Lining up the layers until they hit just right. It’s not automated. It’s not outsourced. It’s hands and eyes and adjustments in real time. That's the craft. We’re not here to mass-produce. We’re here to make something that holds up to the miles—and means something when you put it on.