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      BakBlog

      Adventures in Advertising Part III

      It’s very interesting to see how international brands interpret rugby. Here we have three distinct products. Delivery/Courier services. Alcohol and Transportation. While we get the idea that DHL is involved in sponsoring the sport (and they do in many countries), … Continue reading

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      Wrap your Head Around This!

      Besides not taking advantage of extensive padding, another thing the sport of rugby can’t take advantage of is custom graphics on its equipment. Granted, we ruggers can go nuts on designing a jersey – but when you’re a lacrosse player, … Continue reading

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      Remember Christchurch 2.22.11

      UPDATE: Shirt sales will close Monday 3/14/11 With recent events unfolding in Japan, the conditions and challenges are making themselves so painfully apparent that the people of Japan will no doubt, need the support of the global community. Tragic as … Continue reading

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      Message from Paul Gestro the New York Consulate General in NYC:

      A non-Government person-finder website has been developed and can be accessed through this link: http://christchurch-2011.person-finder.appspot.com. New Zealand media sites www.stuff.co.nz and www.nzherald.co.nz have up-to-date reports on the situation. For the New Zealand Government’s response to the earthquake visit www.beehive.govt.nz If … Continue reading

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      Adventures in Rugby Advertising Pt II

      Our series in rugby as a medium in advertising continues…. Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand. Advertising Agency: McCann Erickson Italy Creative Director: Marco Cremona, Gaetano Del Pizzo Art Director: … Continue reading

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